March 12, 2024 from 4pm to 6pm, EPFL building BC 410. The event will be followed by a networking aperitif at 6pm.
For this latest edition of Alliance Brainstormings, the focus will be on an issue raised by Debiotech SA: Diversifying your business model: the challenges of market positioning.
The event will continue with two presentations, the first by Sébastien Mabillard, platinn coach in business innovation, and the second by Jean-Marie Ayer from the Haute École de Gestion de Fribourg.
Workshop carried out with the participation of platinn.
In the life of a company, it can be interesting or necessary to diversify its business model. This strategy, which involves developing new areas of activity, is designed to multiply revenue sources and gain a competitive edge.
When it comes to diversification, market positioning raises a number of questions. How do you adapt your business model to the changing market? How to gain recognition for these new activities? How do you reach different prospects or customers? How to redefine the company's image, given that its new field of action is sometimes far removed from its historic specialty? These are all complex questions, yet they are essential to the success of a diversified business model.
Free event.
The speakers
Debiotech SA
In the life of a company, it can be interesting or necessary to diversify its business model. This strategy, which includes the development of new areas of activity, is designed to multiply revenue sources and gain a competitive edge. However, diversification poses a number of questions and challenges, particularly those relating to market positioning. The Brainstorming session will be led by Marie Burel-Duton, Head of Business Development at Debiotech SA.
For over 30 years, Debiotech has specialized in the development of innovations for the MedTech field. From the idea to the market launch of medical devices, Debiotech has developed unique skills and expertise, which it now makes available to companies. It supports its customers in the mechanical, electronic and software development and integration of their medical devices, as well as in project management in a regulated environment.
Sébastien Mabillard - platinn
Sébastien Mabillard will present the diversification of the business model, with a focus on the preparation and validation of the choice within the company. Indeed, market positioning is also linked to the inclusion of employees in the process, as representatives of the company's philosophy.
Sébastien Mabillard is a business coach. For more than 18 years, he has been helping entrepreneurs from SMEs and start-ups with their innovation projects and entrepreneurial challenges, to better define their strategy and business model. Sébastien is an accredited Platinn coach, an intercantonal support platform for business innovation in French-speaking Switzerland. He is also in charge of the Ark startup incubator in Valais.
Sébastien Mabillard on LinkedIn
Jean-Marie Ayer - Fribourg Business School
Dr. Jean-Marie Ayer will present methods for successfully diversifying a business model, with a focus on validations and procedures for entering the market with minimum risk.
Dr. Jean-Marie Ayer holds a PhD in Economics and is co-founder of Dartfish. A highly qualified executive with an academic background and extensive international experience, he has over 16 years' experience in companies and start-ups in executive management, business development, sales and marketing, finance and controlling. His experience spans both operational and board level.
Program
15h45: Welcome
16h00: Brainstorming: Diversifying your business model. Theme contributed by Marie Burel-Duton (Debiotech SA)
5:00 pm: Break
5:10 pm: Presentation by Sébastien Mabillard (platinn)
5:30 pm: Presentation by Jean-Marie Ayer (HEG-FR)
5:50 pm: Networking aperitif
Contact: Camille Pousin, Alliance